Introducing Guided: Driven’s digital brand guide platform

In a digital age where brand identity is ever-evolving, traditional PDF brand guidelines just don’t cut it. They serve a purpose but lack the adaptability and scalability that today’s dynamic brands require.

Brand guidelines should be as agile as the businesses they represent — living, evolving documents that grow alongside your brand.

That’s why we created Guided — a digital platform designed to be the ever-evolving heart of your brand strategy and identity. What’s more, Guided streamlines version control, making it easy to keep your brand’s foundations current.

Why not use an existing platform?

Every branding project is a collaborative journey we share with our clients. We do more than just design a logo; often, our branding projects encompass identity, strategy, messaging, and more. Unlike other platforms with a one-size-fits-all approach, Guided provides unparalleled control, allowing you to customise the platform to fit the unique contours of your brand’s story and share these guidelines with ease. This level of flexibility is a game-changer for both us and our clients.

The canvas of customisation

Guided aims to be a limitless canvas for your brand. With endless customisation options, from aesthetics to functionalities, it operates like an intuitive website, making navigation a breeze.

Your central source of truth

What sets Guided apart is its focus on you, the client. It’s not just a tool; it’s the hub where your brand thrives. For those with in-house design and marketing teams, it becomes the go-to resource, centralising all brand elements in a single, up-to-date platform that can be accessed from anywhere. And since Guided is our creation, we’re with you every step of the way, offering the stewardship you need to unlock its full potential.

Guided is our vision for the future of branding — a future where brand guidelines are dynamic platforms that evolve with you, empowering you to steer your brand in new and exciting directions.