Insights - Driven


2 October 2017 -
Identity, Strategy

Driven is proud to support Heart of Australia

Heart of Australia is a program that specifically aims to help Australians whose lives are threatened, just because they happen to live in a remote community. Driven are very proud to support this fantastic initiative.

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3 November 2016 -

Driven wins a couple of Bronze at the 2016 BADC Awards

Big thanks to our wonderful clients – Mine Super and Lawcadia for putting your trust in us to create and work on your brands. Both brand identity projects won a Brisbane Art Directors and Design Club Bronze Award.

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2 October 2016 -

Writing for the web

Users visit a website not to read every word on the page, but rather, to find something specific and of relevance to them. There are some key guidelines for writing copy for the web which experts in the field have found to be most effective for usability.

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9 September 2016 -

“Our Motherland” – Winner of ‘The Pitch’ on Gruen

Driven were recently invited to enter "The Pitch" on Episode 5 of the ABC's Gruen, a show on advertising.

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1 July 2016 -

What is UX?

Although user experience design (UX) is relevant to areas such as software development, gaming and industrial design, this article aims to provide an overview of user experience within the web environment – specifically, commercial websites.

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11 October 2015 -

A bronze and a finalist at the 2015 BADC Awards

The BADC Awards were held a couple of weeks back and the Driven team are proud to announce an award and a finalist for 2015. Our 'Precious Harvest' TV spot for Dupont Pioneer won a bronze in the Regional Television category.

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