Driven Agency - insights

8 November 2022 -

Campaign, Strategy

Brand positioning: A matter of perception

To see the magic of brand positioning in-action, dine at a bustling restaurant. Listen to your fellow diners turn down the sparkling wine selection in favour of champagne. Listen to them enquire about the brand of bottled water on offer. Listen to them order oysters. The appetite for these items hasn’t stemmed from their great taste alone – it’s about perception.

Human truths: The driving force of great creative

7 October 2022 -

Campaign, Strategy

Human truths: The driving force of great creative

Data can only take you so far. What it needs is something that cannot be mined from research or pulled from the pages of journals. What you need is meaning; an ability to read between the lines; an innate understanding for life’s textures. What you need is the ‘human’. The data said: Hunger negatively affects our mood. The human truth: You’re not you when you’re hungry.

1 September 2022 -

Strategy

In the name of brand

“Naming a brand is easy – just like naming a child”

25 March 2020 -

Web

Made. By Driven.

Driven's all new website solution: award-winning agency quality websites at a fraction of the cost and time. Find out more about Made.

Business as unusual – it’s ok to be afraid of the dark.

19 March 2020 -

Web

Business as unusual – it’s ok to be afraid of the dark.

COVID-19 is here, and we're all trying to get through these uncertain times. Driven is here, and we're here to help your business. We are all in this together.

Managing security for your business’ WordPress website: A guide for website owners and editors (Part 2)

12 December 2019 -

Web

Managing security for your business’ WordPress website: A guide for website owners and editors (Part 2)

Part 2: If you manage or own a WordPress website, this guide will help you understand what you can do to keep on top and make sure you're protected.

Managing security for your business’ WordPress website: A guide for website owners and editors (Part 1)

31 October 2019 -

Web

Managing security for your business’ WordPress website: A guide for website owners and editors (Part 1)

If you manage or own a WordPress website, this guide will help you understand what you can do to keep on top and make sure you're protected.

Driven is proud to support Heart of Australia

2 October 2017 -

Identity, Strategy

Driven is proud to support Heart of Australia

Heart of Australia is a program that specifically aims to help Australians whose lives are threatened, just because they happen to live in a remote community. Driven are very proud to support this fantastic initiative.

Driven wins a couple of Bronze at the 2016 BADC Awards

3 November 2016 -

Identity

Driven wins a couple of Bronze at the 2016 BADC Awards

Big thanks to our wonderful clients – Mine Super and Lawcadia for putting your trust in us to create and work on your brands. Both brand identity projects won a Brisbane Art Directors and Design Club Bronze Award.

2 October 2016 -

Web

Writing for the web

Users visit a website not to read every word on the page, but rather, to find something specific and of relevance to them. There are some key guidelines for writing copy for the web which experts in the field have found to be most effective for usability.

Insights

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