Presenting a people-first employer

Our mission: Express the advantage of Ulton’s employee experience

The accounting job market is running hot. With no signs of slowing its roll any time soon, there’s never been a more opportune moment for Ulton to strengthen its position as market-leading employer. With their EVP framework recently developed under the banner platform ‘More than just a number’, our mission was to craft an identity system imbued with the people-first sensibilities that set Ulton’s employee experience apart.

A welcoming brand extension

Our goal was to develop an identity that would facilitate a clean distinction between employer brand and corporate brand messages, yet maintained a consistent throughline of ‘Ulton-ness’. This intention shines especially bright in the palette, which marries the dark green from the corporate brand with supporting neutrals and bright accents; and in the hero pillar graphics, each of which integrates the circle from the corporate brand’s ‘Ulton dollar’ mark.

A system for amplification and empowerment

The identity is designed to reflect the warmth and empowerment at the heart of Ulton’s employee experience. Rather than relying on a single hero expression, it operates as a flexible system: warm and upbeat colour combinations; modular graphic elements that can be assembled and reassembled around different ideas; and bespoke character illustrations that introduce personality.

Together, these elements allow Ulton to shift tone without losing coherence. From confident and professional to welcoming and expressive and back again, the system reflects the reality of a workplace that recognises individuals over headcount.

Part ready-made, part ready-to-assemble

To support Ulton across the full recruitment and employee lifecycle, we delivered a suite of ready-to-use assets alongside a flexible toolkit for future communications. This included animated content for in-office digital displays and internal channels, as well as adaptable assets designed for recruitment touchpoints.