Heart of Australia is a program that specifically aims to help Australians whose lives are threatened, just because they happen to live in a remote community. ‘The Heart Truck’ delivers fortnightly specialist medical investigation and treatment clinics to regional, rural and remote areas across regional Queensland. The customised road train is a specialist medical clinic-on-wheels. It has travelled more than 72,000km in its first year on the road, covering an area of more than 450,000 square kilometres.
Driven are very proud to support this fantastic initiative. A large percentage of our team grew up in regional Queensland – Gatton, Roma, Toowoomba, Cairns and Wallumbilla will all benefit hugely from this service. We look forward to working with Rolf and the Heart of Australia team to evolve the story and assist with strategy, branding, collateral and audio visual.
For more information visit heartofaustralia.com.au
Big thanks to our wonderful clients – Mine and Lawcadia for putting your trust in us to create and work on your brands. Both brand identity projects won a Brisbane Art Directors and Design Club Bronze award in the Communication Design: Brand Identity Suite category. We entered four projects in the awards this year, so to get two bronze is something our whole team is very proud of. Both of these projects were a pleasure to work on. A fully collaborative approach was taken and the results really speak for themselves. To be acknowledged by your peers is also a great honour so thanks to all those at BADC – we are definitely going to book a table next year!
To view the Mine project click here.