Bringing clarity to critical care units

Cracking the code on insulin

In intensive care, controlling patients’ glucose levels is crucial. Steady blood sugar helps prevent infection, delayed healing, and organ failure. It helps patients’ recovery in the immediate moment and in the long-term. The key to controlling glucose levels? Insulin—a drug hospitals know to be life-saving and rife with risk.

You see, hospitals have an insulin problem. More hospital drug errors are linked to insulin than any other medication. Getting the type, dose, and timing of insulin right requires a complex calculation—and the industry still relies on pen and paper to figure it out. Hell-bent on finding a way to improve insulin management in hospitals, Monarch Medical Technologies created EndoTool.

Clarity in care

Much more than a fast-tracked way of calculating insulin dosing, EndoTool’s algorithm uses the patient’s individual data points to generate a personalised glycemic management plan. However, to stand out from the market—a market that’s more comfortable discussing product features than human impact—we needed to dig deeper.

Our research led us to EndoTool’s end users—nurses. We quickly discovered that to nurses working in these demanding and often chaotic hospital environments, the act of shifting a complex task into something that is simpler and more manageable is not just helpful—it’s a powerful act of support. 

In this way, the value of EndoTool doesn’t hinge on its advanced algorithm or slick product features. The value of EndoTool is its ability to empower nurses with a simple, streamlined way of providing the best care to their patients. With this vantage point, we shaped the strategy around the core idea ‘Clarity In Care’.

Clinical precision, human impact

The EndoTool identity finds its footing in the intersection of technology and human impact—lifted with a good dose of fresh air. These worlds are brought together in the wordmark, where clean and robust letterforms are punctuated with subtle hints of warmth—curved shoulders, softened corners, distinctive inner and outer boundaries; in the fluid ribbons of the logomark, which draws inspiration from a blood glucose graph and shows sugar levels trending down and remaining steady; and in a palette that complements a foundation of full-bodied greens and neutrals with bright accents. These elements, along with the ‘pointer’ graphic device, come together to speak the language of clarity—adding up to layouts that feel focused in their message but as clean as fresh air.

The butterfly emerges

EndoTool is the platform, Monarch Medical Technologies is the creator. Keeping the door open to the possibility of future developments, the Monarch Medical Technologies identity is built with room to grow. A flexible 12-column grid and the ‘Stripe’ graphic device form a streamlined framework for everything from research papers to marketing collateral. Combined with deep colours and a geometric refresh of the butterfly brandmark, the identity upholds two decades of brand equity—and gives Monarch the space to stretch its wings.

A single vision

Bringing Monarch Medical Technologies and EndoTool together meant creating visual systems that feel distinct yet clearly interlinked—allowing each brand to stand on its own while lifting the other. This balance comes to life online, where a streamlined interface unites both brands (and their audiences) under a single promise of clarity in care.