About

With more than 20 years of creative industry experience and 13 years at the helm of Driven, there’s not much Ben can’t do. He knows design, brand, strategy, business, and most importantly – the value of hard work.

Shaped by his western Queensland upbringing, Ben leads with down-to-earth values. His experience has taught him that to do great work, you need lateral thinking, gumption, and a sense of community.

Before starting with Driven in 2017, Zal spent over a decade in digital consultancy where he partnered with several national NFPs and publicly traded companies. This tenure equipped Zal with a strong commercial acumen and an in-depth understanding of various market landscapes.

At Driven, Zal leads stakeholder engagement and internal operations. Propelled by empathy, Zal knows that to build meaningful partnerships, teams, and communities – you must know how to see beyond your own perspective.

Our Account Director, Katie, is Driven’s linchpin. She keeps everything and everyone connected. She facilitates client-team alignment. She guides our creative team to design outcomes that connect. And she keeps our clients in the loop at every step of the way.

Katie is driven by her curiosity to discover what makes brands tick. Her desire to understand people, businesses, brands, and share that knowledge with others is what keeps all project stakeholders on track to achieving exceptional results for all.

Renee understands first hand what it takes to really understand clients’ business and deliver exceptional work. Over her 20-year career she’s held a variety of agency roles including Pre-press Manager, Designer, Studio Manager and Account Director. The breadth of her experience arms her with invaluable insights so that all projects flow seamlessly and successfully.

Fusing her passion for creative systems and her background as a designer, Aymee brings an intentional and humanist approach to the design process.

She facilitates the journey of both our clients and team, led by conversation and curiosity, until no stone is left unturned. Empowered by the love for the craft and driving impact on all scales, she aims to cultivate experiences that leave a lasting impression.

Natalie’s 20 years of creative experience across many countries, sectors, and industries has given her a diverse tapestry from which to draw inspiration.

Nat’s biggest passion is for branding. Her genuine enthusiasm and love of the strategic process powers her ability
to create meaningful, memorable, award-winning brand experiences that truly resonate
with audiences.

Our Copywriter/Brand Strategist, Amelia, is guided by simplicity – as a philosophy, as a practice, as an aspiration.

She believes that knock-out creative work is the kind that hits on real human truths. Equipped with her writer’s toolkit, Amelia loves nothing more than uncovering and articulating good-simple ideas to pave the way for memorable brand experiences.

Backed by over a decade of experience in web technology, Jordan believes that the key to creating stellar digital experiences is putting the end user at the heart of the development process.

As Head of Digital, Jordan brings this philosophy to life every day at Driven. Jordan’s practised hands are instrumental in the success of each and every digital project that comes through our studio. Specialising in everything from development, to UX/UI, to web animation - with Jordan, the digital possibilities are boundless.

The thing Shane loves most about design is the endless possibilities of each project – in design, there’s thousands of solutions to a single problem. Choosing which direction to go takes creativity, strategic thinking, and rock solid instincts. After 11+ years with Driven, Shane has these in spades.

As our Senior Designer, Shane uses design, UX, and UI to visually communicate complex concepts in digestible and engaging ways.

Cristina thrives outside her comfort zone. Whether it’s moving across the world; evolving her career from account executive to designer; or working in the fast-paced environment of international giants Leo Burnett, Havas, and Publicis – she doesn’t back down from a challenge.

Her drive to continually progress her craft means that Cristina’s visual language is ever-evolving, strategic, and a little daring.