Crafting a naturally beautiful brand

KAILO Wellness Medispa

KAILO is a world class, full-service, holistic beauty and wellbeing medispa. Located in the exclusive Calile Hotel on James Street, KAILO offers a range of luxury skin, beauty, wellness, and cosmetic aesthetic treatments, individually tailored to each guest.

With many years of experience owning and operating multi-award winning spas, the founders approached Driven to define a brand strategy, name and visual identity to bring their newest venture to life.

Creating the brand

Driven facilitated several stakeholder workshops to uncover the values and attributes of the new brand. The name, KAILO (pronounced K-EYE-LOW), is taken from early Indo-European dialect and means ‘whole and good omen’. It was selected in reference to the medispa’s holistic approach to health and beauty. We crafted an elegantly sophisticated, bespoke logotype that reflects the high end luxury experiences on offer.

Organically inspired

Reflecting the natural products offered to guests, we developed a range of organic imagery that could be used across branded materials. Driven worked in close partnership with the architects, ensuring that the interior design and brand identity worked hand in hand. The end result is a consistent, holistic brand experience across all touchpoints.

A glowing relationship

KAILO Wellness Medispa opened in October 2018 to much critical acclaim. Our relationship continues to flourish as we work together on brand communications and experience.