With a stunning beachfront location overlooking Moreton Bay, Margate Beach House is located under the recently launched Sebel Hotel on Margate Beach. Offering a relaxed, casual dining experience, guests can enjoy the freshest Australian produce, locally caught seafood and a fine selection of wine, craft beers and cocktails.
Looking to attract locals, tourists and corporate guests, Driven were engaged to develop the brand proposition, positioning and identity for Redcliffe Peninsula’s latest food and beverage offering.
Traders in Purple
The new brand is heavily influenced by the local area, and its history as a popular pre-first-world-war seaside resort. During our research, we were drawn to the old jetties that were once dotted along the peninsula’s coast. These historic landmarks would have once served as hubs for the local community – something that the Margate Beach House was looking to emulate.
Inspired by the letterforms of the historic jetty signage, we crafted a custom wordmark that echoes the odd, quirky character style. The addition of the venues co-ordinates and nautical flag inspired holding shape, ties the identity to the local area whilst emphasising its beachside location.
Taking inspiration from the historic beach huts that once lined neighbouring Sutton’s Beach, we developed and applied a range of painted wood textures to the branded materials. These textures gave the brand a casual, down-to-earth, ‘beachy’ aesthetic, whilst positioning the bar as a laid back, welcoming and relaxed destination that appeals to locals and tourists alike.