Creating a brand for a local hideaway

Margate Beach House

With a stunning beachfront location overlooking Moreton Bay, Margate Beach House is located below the recently launched Sebel Hotel on Margate Beach. Offering a relaxed, casual dining experience, guests can enjoy the freshest Australian produce, locally caught seafood and a fine selection of wine, craft beers and cocktails.

Looking to attract locals, tourists and corporate guests, Driven were engaged to develop the brand proposition, positioning, and identity for Redcliffe Peninsula’s latest food and beverage offering.

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Uncovering a local story

The new brand is heavily influenced by the local area and its history as a popular pre-First World War seaside resort.

Nautical inspiration

Inspired by the letterforms of the historic jetty signage, we crafted a custom wordmark that echoes the odd, quirky character style. The addition of the venue’s coordinates and nautical flag-inspired holding shape ties the identity to the local area while emphasising its beachside location. Taking inspiration from the historic beach huts that once lined neighbouring Sutton’s Beach, we developed and applied a range of painted wood textures to the branded materials. These textures gave the brand a casual, down-to-earth, ‘beachy’ aesthetic, while positioning the bar as a laid-back, welcoming, and relaxed destination that appeals to locals and tourists alike.

  • Client

    Traders in Purple

  • Industry

    Hospitality

  • Services

    Brand positioning
    Brand strategy
    Visual identity
    Collateral
    Signage