Beyond brass tacks

Like so many others in their industry, Skymesh had fallen into the trap of leading with its technology. This came through loudly in their identity system, where all visual communication took its cues from conventional internet symbolism. The logo incorporated a WiFi icon; the primary graphic device—a gridded ‘network’ overlay; imagery exclusively focused on subjects tapping away on ipads and computers. By leaning on generic symbolism throughout their brand, from the outside, Skymesh presented itself as ‘just another ISP’. And after getting under the hood of the brand, we knew that wasn’t the case.

In a market where everyone taps into the same network infrastructure, what actually sets Skymesh apart isn’t speed or price (any ISP can play that game)—it’s how they show up for regional Australians. Whether troubleshooting a tricky connection issue or seeing to it that every customer is met with warmth at every interaction, Skymesh has earned its stripes by consistently taking care of the person on the other end of the line.

The sunshine spirit

Quintessentially Australian, Skymesh’s can-do culture became the source inspiration for the identity. Shifting an infinity symbol into the shape of Australia, the logo communicates the endless possibility of a well-connected country; the palette simulates the colours of the land and sky; and the photography direction puts the tech on the backseat, giving the stage to the everyday lives of Skymesh customers. It’s an identity that says, “We’re here to get you connected—no matter where you call home.”

Designed for digital

This refreshed spirit carries over into Skymesh’s new website and customer portal phone app, where straightforward navigation and friendly visuals make it easy for users to find the plan or service they need—without wading through tech jargon. Regional Australians can check coverage, compare options, and reach out for support in just a few clicks. We kept the brand’s warmth front and centre, leaning on down-to-earth language and crisp, consistent layouts to keep it unmistakably Skymesh.

By pulling the focus away from shiny bells and whistles, the site places real people and real needs at the heart of the experience—making sure every Aussie, from remote cattle stations to country towns, feels welcome and well looked after. It’s the same approach that Skymesh has championed since 2005—only now, the brand that shows it off is every bit as straight-talking, down-to-earth, and genuinely local as the team behind the scenes.

Build like the world depends on it

While XLAM had blazed the trail for mass timber in Australia and New Zealand, their website lagged behind. It was static, graphics were subdued, and the copy spoke with barely a whisper—hardly fitting for a brand pioneering net-negative building materials. Collaborating with the Hyne Group marketing team, which oversees XLAM, we redesigned and developed a new site that cranked up the XLAM brand, showing the world what true innovation in sustainable construction looks like.

Changing perceptions

Despite XLAM’s leadership, one major hurdle remains: when people think of “timber” in construction, they picture framing, flooring, or small-scale builds. It’s hard to imagine multi-storey structures built entirely of mass timber—no concrete, no steel. To flip that mindset, we teamed up with RUCKUS to create a series of scroll-through animations that trace mass timber’s journey from seed to site, along with 3D renders that peel back the layers—revealing how XLAM’s products make these ambitious builds possible.

Welcoming interaction

Every corner of the new site invites exploration. From rollover details to interactive animations, each custom-developed feature pulls visitors deeper into the XLAM world. Big, full-width layouts and generous imagery give XLAM’s projects the spotlight—drawing attention to the awe-inspiring scale and ambition behind each structure. It’s a digital experience that captures XLAM’s commitment to redefining what’s achievable in sustainable construction—one step (and storey) at a time.

Inviting Queensland in

Built years ago, their website was static, hard to navigate, and didn’t live up to the organisation’s role as the driving force behind Queensland’s property industry. It delivered information but stopped short of drawing people in or showcasing the scale of UDIA QLD’s impact.

The new site flips the script. With bold visuals, interactive elements, and layouts that balance variety with clarity, it’s designed to pull visitors into the UDIA story. Every page invites exploration, unfolding the bigger picture of how the institute supports Queensland’s growth—and why that matters to everyone who lives here.

Closer connections

For an organisation that exists to be the voice for its members, UDIA QLD needed more than a fresh coat of paint on their public-facing site. They needed a way to deepen their connections within their network—a way to put industry insights, policy updates, and specialised resources in the hands of those shaping the Sunshine State’s bright future.

We built a members-only portal that does just that. A seamless, intuitive space where members can access exclusive content without friction. Now more than ever, members are dialled in—they are sharing knowledge, exchanging ideas, and more connected than ever to their industry’s biggest champion, UDIA QLD.

Cracking the code on insulin

In intensive care, controlling patients’ glucose levels is crucial. Steady blood sugar helps prevent infection, delayed healing, and organ failure. It helps patients’ recovery in the immediate moment and in the long-term. The key to controlling glucose levels? Insulin—a drug hospitals know to be life-saving and rife with risk.

You see, hospitals have an insulin problem. More hospital drug errors are linked to insulin than any other medication. Getting the type, dose, and timing of insulin right requires a complex calculation—and the industry still relies on pen and paper to figure it out. Hell-bent on finding a way to improve insulin management in hospitals, Monarch Medical Technologies created EndoTool.

Clarity in care

Much more than a fast-tracked way of calculating insulin dosing, EndoTool’s algorithm uses the patient’s individual data points to generate a personalised glycemic management plan. However, to stand out from the market—a market that’s more comfortable discussing product features than human impact—we needed to dig deeper.

Our research led us to EndoTool’s end users—nurses. We quickly discovered that to nurses working in these demanding and often chaotic hospital environments, the act of shifting a complex task into something that is simpler and more manageable is not just helpful—it’s a powerful act of support. 

In this way, the value of EndoTool doesn’t hinge on its advanced algorithm or slick product features. The value of EndoTool is its ability to empower nurses with a simple, streamlined way of providing the best care to their patients. With this vantage point, we shaped the strategy around the core idea ‘Clarity In Care’.

Clinical precision, human impact

The EndoTool identity finds its footing in the intersection of technology and human impact—lifted with a good dose of fresh air. These worlds are brought together in the wordmark, where clean and robust letterforms are punctuated with subtle hints of warmth—curved shoulders, softened corners, distinctive inner and outer boundaries; in the fluid ribbons of the logomark, which draws inspiration from a blood glucose graph and shows sugar levels trending down and remaining steady; and in a palette that complements a foundation of full-bodied greens and neutrals with bright accents. These elements, along with the ‘pointer’ graphic device, come together to speak the language of clarity—adding up to layouts that feel focused in their message but as clean as fresh air.

The butterfly emerges

EndoTool is the platform, Monarch Medical Technologies is the creator. Keeping the door open to the possibility of future developments, the Monarch Medical Technologies identity is built with room to grow. A flexible 12-column grid and the ‘Stripe’ graphic device form a streamlined framework for everything from research papers to marketing collateral. Combined with deep colours and a geometric refresh of the butterfly brandmark, the identity upholds two decades of brand equity—and gives Monarch the space to stretch its wings.

A single vision

Bringing Monarch Medical Technologies and EndoTool together meant creating visual systems that feel distinct yet clearly interlinked—allowing each brand to stand on its own while lifting the other. This balance comes to life online, where a streamlined interface unites both brands (and their audiences) under a single promise of clarity in care.

Shifting the paradigm

In collaboration with market research firm Two Thirds Sky, UDIA explored public attitudes toward development and property developers in Queensland. This research unveiled a transformative insight: many people held the preconceived notion that property developers are responsible for population growth. Understanding that developers aren’t responsible for growth, but play a vital role in helping communities positively navigate it — was a powerful revelation.

Guided by this insight and the various audience truths unearthed through the research, we were challenged to engage state-wide residents in the real story of Queensland development and bring a voice to a group that has historically found it difficult to speak up.

Built to endure

In the ongoing discussions about development, a key point is often overlooked: every project is built for people. Whether it’s a single building or an entire neighbourhood, its core reason for existence is to serve people. This idea comes alive in the Made for People brand identity. Our design language balances technical precision with human-centric elements; a mix of architectural accuracy and the real, everyday experiences; a bold blue colour palette offset by earthy tones.

Narrating reality

The brand video spotlights property development’s role in propelling progress, nurturing growth, and championing sustainability. Embracing the duality of humanity and craft, a captivating story emerges — the story of spaces and places that are made for people.

The bespoke website

In crafting the Made for People website, we aimed to transcend the conventional boundaries of government-led community initiatives and developer-centric campaigns. Merging architectural elegance with user-focused design, we created a bespoke platform that encourages exploration. The resulting website is a hub that educates and engages, amplifying the campaign’s mission to put people at the heart of Queensland’s development narrative.

Bridging legacy and innovation

Computer Merchants needed a new name and a refreshed visual identity to align effectively with their refocused business goals. We saw a golden opportunity for Truis to set a new standard in the market by adopting a more human-centric approach. The essence of the new brand was inspired by the core value of ‘Togetherness,’ an ethos that places humans first and business second.

Introducing Truis

Inspired by the concept of ‘altruism,’ the name ‘Truis’ encapsulates their customer-centric philosophy. The logo, a series of interlocking puzzle pieces, serves as a visual metaphor for the brand’s problem-solving capabilities. With carefully curated typography, the identity achieves a balance of technological sophistication and approachability, exuding both confidence and care.

A system for engagement

Drawing from the puzzle elements in the logo, we devised a flexible framing device to spotlight key messages and human elements. This design feature amplifies the brand’s problem-solving commitment while keeping human interaction at its core. To enrich the brand’s visual language, we introduced a collection of 3D compositions, offering abstract takes on the puzzle motif.

Digital presence to physical touchpoints

Our collaboration with Truis extended to various rollout initiatives, including creating a custom WordPress website and designing a custom wrap for the iconic Truis Tesla.

Success, together

Post-launch, our partnership with Truis has remained strong. We continue to serve as an extension of their in-house team, providing ongoing support with everything from marketing collateral to website content.

It’s about time

Demand for concrete continues to rise, but with this growth has come a decline in the way the industry does business. With confidence and trust at an all-time low, quality and reliable service has taken a backseat. Business relationships have become short-term and transactional with delayed or inaccurate delivery times, causing frustration and grinding construction sites to a halt.

We facilitated a number of strategy workshops, engaging everyone from high-level management through to truck drivers and sales representatives.

‘It’s about time’ demonstrates that time, not concrete, is Hymix’s most valued commodity. Separating them from their competitors, this idea celebrates their commitment to realistic delivery times and keeping projects moving. It also acts as a rallying call to shake up the industry and start treating customers with the respect and transparency they deserve.

The H Arrow

Formed by a single flowing line, the H Arrow demonstrates Hymix’s promise to keep projects moving. The logo is bold and striking, with a strong sense of movement and forward momentum.

Designed to appeal to both the consumer and trade audience, the brandmark feels friendly and established.

Dynamic arrows

Referencing the angles in the logo we designed a flexible ‘dynamic arrow’ device that can be applied across materials.

Conveying a sense of movement, it gives the brand personality and creates a unique visual style that is instantly recognisable.

People first, concrete second

In line with the new strategy, photography looks beyond the product and focuses on the human aspect of the brand. Imagery is warm, personable, and contrasts against the industrial imagery synonymous with the industry.

Giving the client control

We built the new Hymix website from the ground up in WordPress, utilising our custom dynamic page builder which allows the client full control over future page layouts and content. The new website enhances the customer experience with handy features like the concrete calculator and product share tool.

Rethinking every detail

We worked alongside Hymix on the architecture of their various sub-brands. Each product was given its own identity and clear value propositions within the brand family. To make things simple, we designed a suite of bespoke icons that highlight the key features of each product.

Constant priceless exposure

As one of the brands most visible assets, the agitator truck livery has an important role in building brand recall. Featuring the new Hymix brandmark and dynamic arrow device, the new barrel livery is unlike anything else in the industry.

With the truck body and barrel mechanisms produced and supplied by different manufacturers, we worked in conjunction with all parties to ensure a consistent and impactful end result.

Moving forward together

Following a successful brand launch, we continue to work together in close partnership.

As an extension of the Hymix team, we support them in a wide range of brand services; safeguarding the brand and ensuring consistent, effective communications.

Making a mark on diverse audiences

In our rebranding work with EnviroDevelopment, we aimed to capture the essence of their mission — making sustainable living accessible and recognisable. We refreshed their entire logo suite, including special marks for their EnviroDevelopment Professional membership and project certification tiers.

We aimed for a design language that resonates across audiences. For property developers, these marks are badges of pride in sustainability. For homebuyers, clarity is key; the marks had to be instantly decipherable, serving as guideposts in the journey to eco-conscious living. Beyond individual appeal, we created the marks to harmonise with other logos they’d share space with, be it a developer’s brand or a property’s specific identity.

The geometric leaf

In the realm of sustainable development, the leaf is more than a symbol; it’s an emblem of life, growth, and ecological balance. We created the EnviroDevelopment masterbrand logo by taking this iconic imagery and giving it a geometric twist, encapsulating the brand’s blend of scientific rigour and environmental focus. The unique form and clean lines make the logo easily recognisable — a crucial factor when considering its application across various platforms and alongside other brand identities.

Contemporary by nature

In line with our mission to reflect EnviroDevelopment’s commitment to sustainability, we curated a colour palette that both embraces the ‘green’ spirit of the sector and sets itself apart. Unlike the typical visual identities in this space, which often veer toward either a too-corporate or too-casual aesthetic, the palette offers a fresh, modern alternative.

Streamlining the digital journey

To amplify EnviroDevelopment’s commitment to sustainability, we consolidated their distinct ‘certification’ and ‘living’ websites into a single, user-friendly hub. Designed to serve property developers, professional partners, and the community at large, the platform offers streamlined access to essential resources, including a professional member directory and a directory of certified projects.

Leveraging Driven’s custom website builder, Made, we integrated EnviroDevelopment’s visual elements throughout the site, creating a unified online identity. This rejuvenated website expertly accommodates the needs of diverse stakeholders, while reinforcing EnviroDevelopment’s core mission of sustainability.

Nurturing agency

A term used in environmental conservation, rewilding is intentional effort to return nature to its vibrant, natural state — ‘intentional’ being the key word. We realised this concept through a visual identity geared around bringing a curated edge to a wild heart.

Meet Una

Meaning ‘in this place, together’, the new name breaks away from category norms, encouraging families to perceive Una not just as childcare but as a community, philosophy, and way of being that flows into their homes and lives. Channelling the brand’s focus on individuality, we developed a distinctive wordmark that shows an artful touch through its intentionally imperfect letterforms.

The digital experience

Understanding that exceptional word-of-mouth had already filled their waiting lists, Una sought a centralised online hub where families could easily register their interest. In response, we crafted a cost-effective website using our Made builder. The new website not only encapsulates the brand’s core philosophy but also offers the scalability to easily incorporate new locations as the business expands.

Taking a different path

RAPAD’s original idea was to create three RAPAD-branded websites. Each site was to represent one of the three campaign pillars: live, work, invest.

However, after delving into the campaign objectives, we presented an alternative — we’d make a splash with a fresh new sub-brand; we’d build awareness with a digital campaign; and we’d drive traffic to a website that brought the three campaign pillars together in one place.

A bilateral view

To gain insights into our target audience, we conducted interviews with residents in metropolitan areas. The prevailing perception painted CWQ as a barren landscape, seemingly devoid of opportunities.

However, these city-dwellers also highly valued a balanced lifestyle. While financial and professional success mattered to them, so did spending quality time with friends, family, and on leisure activities.

Upon venturing into the outback to delve into the life and culture of CWQ, we discovered the complex truth that challenged our earlier findings from the metro interviews.

Contrary to the metropolitan perception, CWQ was far from a barren wasteland; it was actually a fertile ground for untapped opportunities.

Importantly, the emphasis on work-life balance resonated strongly with the locals in CWQ. The distinction was, people in CWQ weren’t just talking about a balanced life; they were actually living it.

Insight

The Central West isn’t just the land of untapped opportunity, it’s an antidote to the restrains of modern life – and far out, it’s good out here!

Cut the crap

When you choose to live, work, and invest in CWQ, you’re choosing the path less travelled. But more than that – you’re cutting the crap from everyday life.

The ‘Cut the Crap’ brand idea is about skipping the plastic lifestyle and fast tracking your goals.

It’s honest and bold, just like the Central West.

Introducing FarOut!

A name that goes beyond a label, FarOut! is a nod to CWQ’s geographical location, the unexpected opportunities of the region, and the brand’s straight-shooting essence.

Go west for more

Wanting to drive movement to Central West QLD, we drew inspiration from directional road signs. Pointing west, the logomark pays homage to the regional energy of CWQ and hints that there’s more to come — more excitement, more opportunities, more of the laidback lifestyle you’ve been dreaming of.

It’s the people that make the place

No one knows CWQ better than the people who call it home; and there’s nothing more powerful than a real story, told true. Through a series of interviews, we captured the real stories of people who’d made the move to the Central West.

These stories were textured, heartening, and most importantly, they were as real as it gets. These stories became a core component of the FarOut! brand and the digital launch campaign.

Space to grow

It was essential for the website to be modular enough to flex and grow with the brand. With our custom page builder, the RAPAD team can easily edit and add pages to support future campaigns.

Built on WordPress, the site leads by example and cuts the crap by embracing simple navigation. The straightforward banner menu means visitors get the information they need on living, working, and investing in CWQ, fast.

Getting the word out

To build brand awareness, engage the local community, and get people talking about the prospect of a CWQ tree change, we kicked off the FarOut! launch with a digital campaign.

Using a mix of paid and organic media, we brought the campaign to life across Facebook, LinkedIn, and Instagram. The 4-month campaign period generated plenty of leads, with people reaching out to discuss job opportunities, housing options, and life in the CWQ.

This marked an exciting chapter for CWQ. Prior to the launch of the FarOut! brand and campaign, RAPAD had struggled to generate enquiries of this volume.

Driving forward, together

Since launching the FarOut! brand and campaign in 2021, we continue to work in close partnership with RAPAD.

We feel honoured to have been a part of this journey from the very beginning and to be trusted as RAPAD’s creative partner. This is just the beginning for FarOut!