Driven is a multidisciplinary team of world-class thinkers and creators. Our capabilities enable us to enrich the full life cycle of branding, campaign, and digital experiences.
Research
Strategy
Identity
Positioning
Tone of voice
Messaging
Naming
Logos
Design systems
Environmental
Collateral
Stewardship
Guidelines
Digital strategy
Prototyping
Journey mapping
Audience and customer research
User experience (UX)
User interface (UI) design
Website development
Custom development
Ecommerce
Digital marketing
Social media strategy
Content creation
SEO
Ideation
Campaign creative
Copywriting
Art direction
Photography
Video production
Animation
Content creation
Social media creatives
Digital media
Signage
Livery
Merchandise
Printing
Our approach is rooted in a deep understanding of each client’s unique challenges and objectives. We go beyond expectations to deliver projects that not only address immediate challenges but seize opportunities and propel our clients toward their goals. In this way, we position brands for enduring impact.
We immerse ourselves in your brand, delving deep to uncover the key insights and prevailing truths to drive your project forward.
We explore a variety of directions with open minds, seeking fresh creative territories to test, develop, and craft.
We bring our skill sets together to craft unique creative solutions that make every detail count.
We built long-term relationships with our clients, often extending our creative collaboration beyond the first project.
Driven’s creative process was a perfect fit for our team of stakeholders, giving everyone the chance to contribute during this time of dramatic change.
Kathy Packenas | Director, Customer & Marketing, Asthma Australia
With more than 20 years of creative industry experience and 15 years at the helm of Driven, there’s not much Ben can’t do. He knows design, brand, strategy, business, and most importantly – the value of hard work.
Shaped by his western Queensland upbringing, Ben leads with down-to-earth values. His experience has taught him that to do great work, you need lateral thinking, gumption, and a sense of community.
Before starting with Driven in 2017, Zal spent over a decade in digital consultancy where he partnered with several national NFPs and publicly traded companies. This tenure equipped Zal with a strong commercial acumen and an in-depth understanding of various market landscapes.
At Driven, Zal leads stakeholder engagement and internal operations. Propelled by empathy, Zal knows that to build meaningful partnerships, teams, and communities – you must know how to see beyond your own perspective.
Our Account Director, Katie, is Driven’s linchpin. She keeps everything and everyone connected. She facilitates client-team alignment. She guides our creative team to design outcomes that connect. And she keeps our clients in the loop at every step of the way.
Katie is driven by her curiosity to discover what makes brands tick. Her desire to understand people, businesses, brands, and share that knowledge with others is what keeps all project stakeholders on track to achieving exceptional results for all.
Renee understands first hand what it takes to really understand clients’ business and deliver exceptional work. Over her 20-year career she’s held a variety of agency roles including Pre-press Manager, Designer, Studio Manager and Account Director. The breadth of her experience arms her with invaluable insights so that all projects flow seamlessly and successfully.
Fusing her passion for creative systems and her background as a designer, Aymee brings an intentional and humanist approach to the design process.
She facilitates the journey of both our clients and team, led by conversation and curiosity, until no stone is left unturned. Empowered by the love for the craft and driving impact on all scales, she aims to cultivate experiences that leave a lasting impression.
Our Creative lead, Amelia, is guided by simplicity – as a philosophy, as a practice, as an aspiration.
She believes that knock-out creative work is the kind that hits on real human truths. Equipped with her writer’s toolkit, Amelia loves nothing more than uncovering and articulating good-simple ideas to pave the way for memorable brand experiences.
Backed by two decades of experience in web technology, Jordan believes that the key to creating stellar digital experiences is putting the end user at the heart of the development process.
As Head of Digital, Jordan brings this philosophy to life every day at Driven. Jordan’s practised hands are instrumental in the success of each and every digital project that comes through our studio. Specialising in everything from development, to UX/UI, to web animation – with Jordan, the digital possibilities are boundless.
A multidisciplinary designer with an emphasis on craft. He is passionate about creating purposeful work that conveys meaning through ideation and execution. A wealth of experience for global clients, working across both network agencies and small independent studios.
The thing Shane loves most about design is the endless possibilities of each project – in design, there’s thousands of solutions to a single problem. Choosing which direction to go takes creativity, strategic thinking, and rock solid instincts. After 13+ years with Driven, Shane has these in spades.
As our Senior Designer, Shane uses design, UX, and UI to visually communicate complex concepts in digestible and engaging ways.
Cristina thrives outside her comfort zone. Whether it’s moving across the world; evolving her career from account executive to designer; or working in the fast-paced environment of international giants Leo Burnett, Havas, and Publicis – she doesn’t back down from a challenge.
Her drive to continually progress her craft means that Cristina’s visual language is ever-evolving, strategic, and a little daring.
Founded in 2009 by our directors Ben and Renée Maunder, Driven has evolved from a small graphic design studio into a brand-focused creative agency.
Our growth has been fuelled not just by our passion for creativity but also by our ability to understand and solve complex business challenges, making us a trusted partner across diverse sectors.
From the beginning, we’ve stayed true to our founding principle: great work requires lateral thinking, dedication, and a strong sense of community.
As we move into our 15th year and continue to be recognised for our work, we are deeply grateful for our clients, partners, and team whose good company has made us a community.
From industrials to education, social enterprise to technology, we partner with businesses across diverse industries at every stage of their journey.
Not-for-Profit
Health & Aged Care
Deathcare
Government
Hospitality & Leisure
Professional Services
Technology
Manufacturing, Agriculture & Industrials
Education & Early Childhood
Finance, Insurance & Superannuation
Property & Real Estate
Retail
