Student One
Student One is the only premium student accommodation within Brisbane’s CBD. With multiple locations dotted around the city, their luxury facilities offer an amazing array of room options to both domestic and international students studying in Brisbane. Having initially launched in 2015, Driven were tasked with transforming their existing launch website into an effective conversion and sales channel.
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Client
Student One
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Partners
BFJ Media
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Industry
Student Accommodation
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Services
Digital strategy
UX
Digital design
Website
Campaign ideation
Digital marketing
SEO/PPC
Challenge
A new focus on sales
The Student One legacy website had been a successful launch tool for the brand, but the time had come to evolve it into an easy to use, informative, sales and booking platform. With a renewed focus on sales and having reviewed the existing site, it was agreed, in partnership with the Student One marketing team, that the creation of a new website would provide the most return on investment.
Approach
Engaging students
With local and international students a prime target of the business, it was crucial that the website catered for these audiences. Designed in line with the existing Student One brand guidelines the new site would provide a simple, intuitive user journey that would drive lead conversions.
Strategy
Recognising leads as top priority
Our UX team developed a simple navigation and content design that would resonate with the target audience and could easily translate across cultures. With conversions the top priority, we meticulously crafted the user journey from homepage through to room bookings, ensuring the sales process was quick, easy and effective.
Planning
A website with room to grow
Given the growth of Student One over the past 2 years, with two new buildings opening within an 18 month period, we planned for the future expansion of the back-end functionality. This would allow for the easy addition of future locations as and when required.
473%
paid search conversions up from last year
40%
organic traffic up from last year
61%
new visitors
"Driven have been a valued partner of Student One for over two years. Together we have created many successful campaigns, a large range of collateral and most importantly, in 2017, we re-designed our website. Since the re-launch of our new website we have managed to significantly increase not only the number of unique users but most importantly the conversion of “lookers into bookers”. I am more than happy to recommend the team of creative and professional specialists at Driven to any company who wants to take their business to the next level."
Thomas Jacob, Sales and Marketing Manager
Student One
Campaign
Driving traffic through integrated campaigns
The Student One brand is full of energy and personality. Injecting these brand traits into each campaign is imperative to keeping Student One at the forefront of student accommodation in the Brisbane CBD. Over the years, Driven have worked in close partnership with the in-house Student One marketing team across several successful multi-channel campaigns.
Results
A strong partnership with one goal
Our relationship with Student One remains strong. Following the launch of the new website, we continue to support the marketing team with one off campaign ideas, website updates and high level brand materials and collateral.
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