Driven Agency - A bold mission to improve health data

UoM / Bloomberg

Bloomberg Philanthropies Data for Health Initiative has partnered with low and middle-income countries to dramatically improve health data. The goal is to save lives by ensuring countries have more accurate public health information. We partnered with the $100 million initiative to design, develop and launch a web platform that provides users innovative and sustainable ways of using the Civil Registration and Vital Statistics (CRVS) training programs including a series of educational videos and questionnaires.

  • Client

    – University of Melbourne
    – Bloomberg

  • Industry

    – NFP
    – Education

  • Services

    – Digital strategy
    – Digital design
    –  Copywriting
    – UX
    – Web development
    – Illustration
    – Animation
    – Content creation


Provide easy access to comprehensive knowledge that will reinforce interest

The initiative, based at the University of Melbourne, is tasked with providing easy access to the CRVS education program to over 100 countries in an innovative and sustainable way. The solution must ensure the availability of materials, tools, and resources for the global CRVS (Civil Registration and Vital Statistics) community during and following the Data for Heath Initiative. It must also provide access to relevant and comprehensive knowledge about CRVS that will reinforce country interest in developing their CRVS systems.


Recognising the UoM / Bloomberg partnership

Together, the teams developed a custom approach using strategic, creative and technical skill sets to provide a full bespoke online training solution. As this was a dual branded initiative, we needed to be mindful of the relationship between UoM and Bloomberg Philanthropies and develop a neutral aesthetic across the platform and supporting materials.

Recognising the UoM / Bloomberg partnership


Recreating the training handbook online

Presented with a 500 page printed training handbook, our UX team converted the contents into an online interactive learning journey, with an agile backend that allowed for additional modules to be created as required. Content was simplified and rewritten to a level that made for easier understanding by the intended audiences across developing nations.

Recreating the training handbook online
Average load time in seconds
Faster than other tested sites
Countries have viewed the gateway


Friendly faces amongst confronting subject matter

The design team created a series of characters for use across the platform. These avatars were created to look approachable, friendly and familiar, as the subject matter (death) could at times be confronting.

The CRVS Knowledge Gateway website was launched at an exclusive Bloomberg event in New York, November 2017.

Web Development

Custom built using lightning fast infrastructure

Custom built using the Laravel framework, and utilising Amazon Web Services’ lightning fast infrastructure, the Resource Gateway LMS (learning management system) works as a full introduction into CRVS Systems. The purpose of the LMS worked to encourage users to register and engage with the content, and work through the modules in the learning centre through online quizzes, this was achieved and can be seen through the number of repeat user sessions.

Custom built using lightning fast infrastructure

"At all stages of the process, Driven were open to our suggestions and ideas and where possible, these were incorporated. From an administrative perspective, any queries were efficiently and satisfactorily addressed and we enjoyed working with this professional, collaborative team.”

Associate Professor Deirdre McLaughlin
Deputy Director Bloomberg Data For Health Initiative

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